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Lolly Wolly Doodle Showing How to Profit From Social Tools: Tech

Brandi Temple, a 39-year-old mother of four, transformed a living-room hobby into a retailer that ships 30,000 kids’ garments a month using online social tools that giant competitors haven’t mastered.

Lolly Wolly Doodle Inc., the retailer founded by Temple in 2010, makes most of its sales through Facebook Inc., using the social network to set prices, take orders, forecast production and even market and design clothes.