Facebook Isn’t Your Platform. You're Facebook's Platform

Photograph by Duncan Chard/Bloomberg

Facebook seems to be making users upset and/or confused again with the way it handles its news feed. A few months ago, it was actor George Takei and billionaire Mark Cuban who were upset with what they saw as changes to the Facebook algorithm that made their content less visible, and this time around it’s New York Times writer Nick Bilton, who complains that his posts haven’t been getting as many likes or shares as they used to. The assumption is that Facebook wants you to pay to get this kind of reach. Whether or not this is happening, it still sends a valuable message: You are not in control; Facebook is.

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