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BSkyB, News Corp. Are Said to Consider Breakaway Cycling Series

British Sky Broadcasting Group Plc, the U.K.’s biggest pay-TV provider, is holding talks about becoming a partner in a new cycling championship involving most of the teams that compete in the Tour de France, three people familiar with the situation said.

BSkyB wants to increase its bet on cycling after bankrolling Team Sky, whose rider Bradley Wiggins last year became the first British winner of the Tour, the people said. News Corp., which owns 40 percent of BSkyB, is also interested in broadcasting the series outside the U.K., one of the people said. The people declined to be identified because discussions are private.