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Kind Healthy Snacks Goes From Small to Big

“We said, ‘Let’s not cut those corners. Let’s keep the brand promise’ ”
Kind says it’s selling 10 million to 20 million bars a month
Kind says it’s selling 10 million to 20 million bars a monthPhotograph by Jamie Chung for Bloomberg Businessweek

Daniel Lubetzky, the son of a Holocaust survivor, was 25 when he started PeaceWorks, a business that brought Arabs and Israelis together to make and sell Mediterranean foods. He went on to found Kind Healthy Snacks in 2004. Today the New York company’s fruit-and-nut bars are sold at more than 50 big chains in the U.S.

Photograph by Alis Atwell for Bloomberg Businessweek