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Victoria’s Secret Teen Lingerie Lures Ever-Younger Girls: Retail

When Kathleen Jordan stopped at a Victoria’s Secret a year ago to buy something for herself, the visit had an unintended consequence: her 13-year-old daughter got hooked on Pink, the lingerie brand’s young collegiate line.

“Now she has more bras than I do, in every color under the sun,” said Jordan, a principal at design and architecture firm Gensler in New York. “She’s not alone -- all her girlfriends are into Pink, too. I recently overheard one of her girlfriends excitedly sharing the details of her favorite Christmas gift from Pink.”