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Three Billionaires Join Buffett for Heinz Deal

As Warren Buffett puts as much as $13 billion into the purchase of HJ Heinz Co., the world’s fourth-richest man is relying on three other billionaires to make the deal work.

3G Capital, an investment firm backed by three Brazilian entrepreneurs including the country’s richest man, Jorge Paulo Lemann, will take an equity stake of more than $4 billion, according to people familiar with the deal. Lemann, 73, and his partners Marcel Telles and Carlos Alberto Sicupira previously led the $52 billion merger between Anheuser-Busch Cos. and InBev NV in 2008, and in 2010 orchestrated the $3.3 billion leveraged buyout of Burger King Holdings Inc.