Will Bourbon Drinkers Endure a Watered-Down Maker’s Mark?

An employee hand-dips a bottle of Maker's Mark bourbon whiskey with the signature red wax at the brand's distillery in Loretto, Kentucky Photograph by John Sommers II/Bloomberg

“If it ain’t broke, don’t fix it,” is an appropriate characterization of the Maker’s Mark approach to whiskey making, a distilling process that has remained largely unchanged since Bill Samuels Sr. founded the company in 1952.

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