As part of the 2012 Best B-Schools ranking, Bloomberg Businessweek asked MBAs from the Class of 2012 to tell us, via an online survey, about the full range of their business school experience, from getting in to getting a job. One section of the survey singled out specific aspects of the business program and asked the students to rate them on a scale from “poor” to “outstanding.” Over the past two months, we have published the top 10 B-schools in each of nine specialty areas, from entrepreneurship to diversity. Today we look at e-business, or Internet commerce, an academic specialty that borrows heavily from a number of academic disciplines from entrepreneurship and marketing to data mining and analysis. Next week we will publish the entire specialty ranking, including each of the 82 ranked schools in each of the areas.
The ranking is based on student responses to the question asking them to rank their program’s coverage of e-business. Points are awarded for each response—one point for “poor” through six points for “outstanding”—and then averaged for each school. The average e-business score for all 82 U.S. and international schools in the ranking was 3.81. At the top of the list is Stanford’s Graduate School of Business, with an average score of 5.48.