The Hidden Cost of Fast Fashion: Worker Safety

The industry’s endless flow of new styles puts an emphasis on speed rather than safety
“The American consumer wants the widest variety possible, and they want it now” Photograph by 731

Shoppers have become accustomed to the steady stream of colorful clothing that so-called fast-fashion apparel chains churn out. Rather than launching lines only at the beginning of each season, chains such as Inditex’s Zara and Hennes & Mauritz’s H&M introduce styles as often as every two weeks. The constant replenishment keeps fashion-conscious customers coming back for the generally low-priced goods.

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