The Corporate Winners and Losers of Super Bowl XLVII

Mercedes-Benz is up; CBS down.
A general view of the Mercedes-Benz Superdome after a sudden power outage that lasted 34 minutes in the second half of Super Bowl XLVII Photograph by Jamie Squire/Getty Images

The Super Bowl is always a contest in brand exposure. Last night’s half-hour power failure scrambled the equation for broadcasters and advertisers as well as the two teams. Here’s a Monday morning breakdown of who won and who lost the reputation game.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.