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Baidu Travel Site Aims to Double Sales This Year on Mobile App

Baidu Inc.’s travel-booking website, China’s biggest, expects to double sales this year to about 1 billion yuan ($160 million) helped by an expanding middle class and rising use of its mobile application. Inc. may generate 20 percent of bookings via wireless devices this year, compared with less than 15 percent last year, Chief Executive Officer Zhuang Chenchao said in a Jan. 31 interview in Beijing. The unit’s mobile application was downloaded more than 25 million times by the end of last year.