Smart Software Comes to the Farm

Cranberries being harvested in Camp Douglas, Wis. Photograph by Daniel Acker/Bloomberg

Investor and Netscape co-founder Marc Andreessen received a lot of attention a couple of years ago when he wrote that “software is eating the world.” Part of his argument revolved around the idea that software—really good software—will begin to change all manner of industries in the years to come. It’s a thesis that gets bolstered as startups like FarmLogs appear.

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