Formerly Known as RIM, Young Micha Is Your Nightmare

The BlackBerry 10 at the device's launch in New York on Jan. 30 Photograph by Scott Eells/Bloomberg

Technology, says Malcolm Gladwell, can move faster than our understanding of it, so being second or even third allows businesses to understand the evolution of what people actually want (witness, he says, the evolution between the first mainstream social network Friendster, MySpace which came after it, and then Facebook).

To continue reading this article you must be a Bloomberg Professional Service Subscriber.