Diageo Shifting to Upscale Tequila After Adios to Cuervo

Echo Hopkins’ love of tequila began with a happy hour margarita at the Blue Moon Mexican Café in Bronxville, New York. Four years later, her tastes have matured, and she now eschews cheap margaritas in favor of tequilas costing $10-plus a shot meant to be sipped and savored.

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