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Australian Bladders Become New Normal for Wine Exports

Hardys became the U.K.’s best-selling Australian wine by selling bottles for as little as 3.40 pounds ($5) in the face of a rising domestic currency. To do that and still earn a profit, the winemaker turned to plastic bags -- 24,000-liter plastic bags.

Accolade Wines, the maker of Hardys, pared shipping costs that can amount to as much as $3 a case by eliminating glass bottles and shipping the alcohol in bladders. After the 10,000 mile (16,000 kilometers) journey, the wine is bottled at a plant next to a scrap merchant a two-hour drive from London.