Why the New Myspace Has No Advertisers—Yet

Roger Mincheff, president of Myspace in the Los Angeles office Photograph by Ringo Chiu/Zuma Press

Last week, Justin Timberlake and executives at Specific Media threw open the doors to the new Myspace and welcomed in the general public en masse for the first time. The newly reconfigured, music-centric platform offers potential users myriad enticements: a new Justin Timberlake single, a robust music catalogue, shiny personal profile pages, vintage Ice-T tracks (“You don’t know me, fool. You disown me, cool. I don’t need your assistance, social persistence…”), a jumbo search bar, and a lustrous, effervescent design that seemed the antithesis of the original site’s kaleidoscopic, techno-junkyard aesthetic.

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