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Reality TV Casts Main Street as Its New Star

Willie of “Duck Dynasty,” a show about the homegrown business Duck Commander, which makes duck calls and decoys out of salvaged swamp wood
Willie of “Duck Dynasty,” a show about the homegrown business Duck Commander, which makes duck calls and decoys out of salvaged swamp woodPhotograph courtesy A and E Television Network

Beautiful, blonde Lynnae Schneller, 29, started her Tacoma (Wash.) gourmet pickle business two years ago after a career in sales management and running a staffing company. She and her sister-in-law, equally blonde and beautiful Aly Cullinane, 25, produce about 20,000 jars of sweet-and-sour dills a month and brought in $280,000 in 2012 revenue.

A classic tale of reinvention and entrepreneurship, sure, but would you watch a reality TV series about Lynnae’s Gourmet Pickles? Darryl Silver is betting you would.