In a Bid for Tech Stardom, China’s TCL Goes Hollywood

Photograph by Camera Press/Redux

Tourists visiting the Hollywood Walk of Fame will need to get used to a new name at an old landmark. The Grauman’s Chinese Theatre, home to all those handprints immortalized in cement, is now the TCL Chinese Theatre, following a deal the Chinese electronics company made last week with the Grauman’s owners. Based in southern China, TCL makes phones, televisions, and other gadgets and is one of the top Chinese consumer-electronics companies.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.