The Atlantic, the Church of Scientology, and the Perils of Native AdvertisingJared Keller
The Atlantic, the 157-year-old magazine, whipped the Internet into a frenzy on Monday night, when journalists noticed a peculiar story about the Church of Scientology on the publication’s website. The article, which celebrated the church’s past year of worldwide expansion, was marked with a yellow banner that identified it as “sponsored content.” Otherwise, it looked just like any other article on the Atlantic’s site. (Full disclosure: I worked for the Atlantic from 2010 to 2012.)
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