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GM Ditches ‘Chevy Runs Deep’ Slogan for ‘Find New Roads’

General Motors Co., making its first major advertising change since ditching its chief marketing officer last year, said it’s dropping the “Chevy Runs Deep” ad slogan for the new global theme of “Find New Roads.”

The Chevrolet brand’s new tagline, which will debut in an ad campaign in the U.S. this quarter, will be used in more than 140 markets. GM plans 20 new Chevy vehicle introductions worldwide this year, including 13 in the U.S., as part of an aggressive product rollout following the company’s 2009 bankruptcy reorganization.