GM Ditches ‘Chevy Runs Deep’ Slogan for ‘Find New Roads’Tim Higgins
General Motors Co., making its first major advertising change since ditching its chief marketing officer last year, said it’s dropping the “Chevy Runs Deep” ad slogan for the new global theme of “Find New Roads.”
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.
- This $14 Million Atlanta Home With Bunker Is ‘Safest in America’
- GE's New CEO Vows Sweeping Change After ‘Unacceptable’ Report
- These Cities Make NYC Housing Look Dirt Cheap
- The U.K.'s $86 Billion Pension Problem Is About to Solve Itself
- Separatists Pledge to Fight On After Spain Moves to Oust Catalan Leaders