Italians Want Their QVC, Austerity Be Damned

QVC’s television shopping service is booming in crisis-wracked Italy

Italy is in crisis, with surging unemployment, political upheaval, and declining consumer spending. Yet all of that is non importa for QVC, the home shopping network owned by Liberty Interactive. Two years after QVC entered the country, Italians have become the channel’s best customers. On average, QVC’s tele-shoppers in Italy spend $1,900 a year, about 58 percent more than the channel’s sales average. At 44 purchases a year, they’re buying about twice as often as QVC shoppers elsewhere.

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