The Rise of E-Singles: It's a Long Story

Photograph by Gerhard Fitzthum

In January 2012, Evan Ratliff, the chief executive of Brooklyn publishing platform Atavist, semi-jokingly described e-singles as “[replicating] journalism’s extraordinary challenges in an entirely new place.” A little less than a year later, publishers of all types are looking to e-singles to give them a boost in a digital era.

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