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Chinese Officials Flock to Microblog as Weibo Shapes Opinion

The number of verified government accounts on China’s most-popular microblog service tripled in a year, underscoring how Communist Party officials have come to recognize social media’s power in controlling public opinion.

Verified government accounts on Weibo, the Twitter-like service run by Sina Corp., rose to 60,000 from 18,132 through the 12 months ending Oct. 31, according to a report released this month by a People’s Daily Online agency that monitors public opinion. The total number of users on the service doubled to 424 million in the 12 months through Sept. 30.