Data Analysis Helps H.Bloom Improve Flower Delivery

H.Bloom crunches numbers to lower costs and cut down on dead flowers
H.Bloom has brought advanced software and inventory management to the flower delivery business Illustration by 731; Photographs by Getty Images

After leaving the software enterprise company he helped take public in 2009, Bryan Burkhart spent months mulling one question: What was the biggest industry that hadn’t been reinvented by technology?

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