Brands Capitalize on the 'Impending Apocalypse'

Illustration by 731; Photograph by Getty Images

On Monday, Jell-O released a TV spot in which a company executive decked out in survivalist fatigues ascends a Mayan temple with a crate of Jell-O pudding. The treats, which he calls “the funnest sacrifice ever,” are meant to appease the gods who, the ancient Mayans believed, will be ending the world this Friday. The spot will run on television and online all week, with a sequel scheduled to run this weekend, should the human race avoid total destruction.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.