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Google Said to End FTC Probe With Letter Promising Change

Google Inc. is poised to make voluntary concessions that will end a 20-month U.S. antitrust probe of its business practices without any enforcement action, two people familiar with the matter said.

Google, which has been under investigation by the Federal Trade Commission, is preparing a letter promising not to copy content from rival websites without permission and to allow advertisers to compare Google’s ad-campaign data with performance on other Internet search engines, one of the people said yesterday. That will close the investigation without a lawsuit or settlement, said the people, who asked not to be identified because the matter isn’t public.