Skip to content
Subscriber Only
Business
Pursuits

Swiss Watch Boutiques Swap Christmas Trees for Hongbao

Even before the Christmas tree went up at 124-year-old Bucherer AG in the lakeside town of Lucerne, the Swiss watch boutique was already planning decorations for the year of the snake.

Chinese symbols marking the start of the lunar new year on Feb. 10 will greet the busloads of Asian shoppers who visit Lucerne every day and invite them inside to see watches from TAG Heuer, Rolex and more than 20 other brands.