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Portland Bike Maker Sees Made-in-USA Demand From Overseas

Chris King
Chris KingPhotograph by Chris Mueller for Bloomberg Businessweek.com

Until this year, few people beyond his 96 employees saw inside Chris King’s bicycle factory in Portland, Ore.

The cagey manufacturer makes everything in an old coffee roasting plant on the edge of town, and he zealously guards the secrets that have helped his company thrive despite competition from China and Taiwan, where 99 percent of the 15.7 million bikes sold in the U.S. last year were made, according to the National Bicycle Dealers Association.