Retailers Use Technology to Manage the Holiday Rush

Shoppers at Washington's Eastern Market Photograph by Stephen J. Boitano

A Thanksgiving weekend study (PDF) by small business finance provider Capital Access Network shows a 3.9 percent increase in same-store credit and debit-card sales at Main Street restaurants and merchandisers, compared to the same period in 2011. A recent look at how Etsy sellers are faring this holiday season indicates that sleepless nights lie ahead. How can independent retailers make the most of inexpensive technology to better manage their holiday rush online and off? Here are a handful of suggestions:

To continue reading this article you must be a Bloomberg Professional Service Subscriber.