Nokia introduced two new smartphones on Wednesday, the Lumia 620 and Lumia 920T. These represent the opposite ends of the spectrum when it comes to handsets: The low-end 620 carries an unsubsidized $249 price tag, while the 920T will retail at more than $700 minus any carrier subsidies. Yet both together represent what may be Nokia’s best chance to gain market share on its peers.
The budget-priced Lumia 620 is aimed at the first-time smartphone buyer, and perhaps that’s a good audience to target. Most who have a smartphone have already invested in either iOS or Android apps for their phone, making it a barrier to switch. Some surely will give up their iPhone or Android for a Windows Phone, but so far relatively few have done so, based on market share and sales figures.