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The New Lumia Phones May Be Nokia's Best Chance

The New Lumia Phones May Be Nokia's Best Chance
Courtesy Nokia

Nokia introduced two new smartphones on Wednesday, the Lumia 620 and Lumia 920T. These represent the opposite ends of the spectrum when it comes to handsets: The low-end 620 carries an unsubsidized $249 price tag, while the 920T will retail at more than $700 minus any carrier subsidies. Yet both together represent what may be Nokia’s best chance to gain market share on its peers.

The budget-priced Lumia 620 is aimed at the first-time smartphone buyer, and perhaps that’s a good audience to target. Most who have a smartphone have already invested in either iOS or Android apps for their phone, making it a barrier to switch. Some surely will give up their iPhone or Android for a Windows Phone, but so far relatively few have done so, based on market share and sales figures.