Harnessing Creatives Who Work on Spec Pays for Middlemen

Photograph by Kim Steele/Getty Images

Before she stumbled onto online middlemen that match businesses with graphic designers a few years ago, Carol Sloan worked as a carpenter, seamstress, hotel manager, and auto mechanic, among other professions. Using her creative skills in a new field appealed to Sloan, so she started teaching herself how to use graphic design software and posting her designs to the sites.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.