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Ford Rolls Out First Lincoln Super Bowl Ad to Revive Brand

Ford Motor Co., seeking to revive sales of Lincoln vehicles, is fielding the brand’s first Super Bowl spot as well as a television commercial that portrays the U.S. president who gave the luxury line its name.

The 60-second TV ad, which debuts today, opens with an actor playing Abraham Lincoln emerging from mist. It also shows vintage models and images of Dean Martin and Clark Gable, who owned Lincoln cars, set against fenders of the new MKZ sedan.