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Does Rupert Murdoch Know Something Tina Brown Doesn't?

Rupert Murdoch, chief executive officer of News Corp., launches The Daily electronic newspaper for the Apple iPad tablet on Feb. 2, 2011
Rupert Murdoch, chief executive officer of News Corp., launches The Daily electronic newspaper for the Apple iPad tablet on Feb. 2, 2011Photograph by Jonathan Fickies/Bloomberg

On Monday morning, News Corp. executives announced they were pulling the plug on The Daily, Rupert Murdoch’s ambitious foray into tablet-only newsgathering, which launched amid lofty expectations in February 2011. The Daily will stop publishing on Dec. 15.

“From its launch, The Daily was a bold experiment in digital publishing and an amazing vehicle for innovation,” Murdoch said in a press release today. “Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long term.”