The Game of Business

Photograph by Nicholas Eveleigh

Ever watch gamers thumbing away at Fruit Ninja, World of Warcraft, or Angry Birds? They’re totally absorbed in the moment. What are they playing for? The personal satisfaction of reaching a new expert level or using a magical sword to slay imaginary monsters? Don’t scoff: The video game business is a $70 billion industry. Now imagine if you could harness that energy to get your employees and customers as engaged in your business.

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