Chart: What Black Friday's $59 Billion Really Tells Us

Kmart's Charles Johnson hands out vouchers to the first people who lined up for the store's Black Friday sale in Griffith, Ind. Photograph by Tasos Katopodis/Getty Images

Black Friday is not always the cheapest time to shop, but it certainly gets the most hype. Analysts, retailers, and assorted pundits pick apart the sales that take place during every Thanksgiving break for signs as to how much money Americans will drop over the holidays. The results are often mixed. This year, the National Retail Federation (NRF) is trumpeting a strong surge in spending. It says a record 247 million shoppers spent an average of $423 (a total of $59.1 billion) over “Black Friday weekend,” a period that now extends from Thursday to Sunday as more chains open on Thanksgiving Day. If true, that would amount to a 13 percent jump over the $398 they reported spending last year.

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