MBA Journal: Normal Business HoursMatthew Borenstein
For the first few weeks of my internship with Cox Media Group’s digital strategy team, I did something I thought I would never do on the job. I kept thinking back to my IT class from first semester, a class I assumed would be a good introduction to the topic but not all that applicable to my future career plans—something around digital strategy, digital marketing, content strategy, and product management. Along with the team’s other intern (an MIS master’s student from Arizona), I worked on the first project, which was to evaluate data management platform vendors (and similar software) in light of CMG’s business needs.
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