Skip to content
Subscriber Only

Twinkie History Spiced With Murder Hints Icon to Survive

After last week’s decision by Hostess Brands Inc. to liquidate sent consumers rushing to buy Twinkies before they disappeared, the family that started the company more than a century ago was also stocking up.

“My wife ran out and bought a box of Twinkies and a box of Ding Dongs, because there are warm memories,” said Brant Ward, 39, who runs a website on the history of the original Ward Baking Co., founded by his great-great-grandfather, Robert B. Ward. His own 5-year-old son, Race, tried the cream-filled sponge cake for the first time last week.