The Making of a (Big Data) President

A campaign volunteer inputs data into a computer at a campaign office for President Barack Obama, on Oct. 8, 2012 in Miami Photograph by Lynne Sladky/AP Photo

For the first time in presidential politics, there is a considerable focus on the role that large amounts of data played in the course of the campaign. Technology has always been important for any political campaign, but in this presidential election, both campaigns attempted to use Big Data analytics as a strategic weapon. There were some important lessons to learn from how the data were used—and misused.

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