Shrink the Divide Between Sales and Marketing

Shoppers are welcomed into the Apple store during its grand opening in Turin, Italy Photograph by Valerio Pennicino/Getty Images

The other day, I heard a radio commercial offering a free tablet computer with the purchase of a new automobile. The pitch got me thinking about cars and computers and the very different experiences that shopping for each has become. Buying a computer used to be as confusing and distasteful as buying a car at a dealership, but the experience has evolved into something much more pleasant. Why the difference?

To continue reading this article you must be a Bloomberg Professional Service Subscriber.