Skip to content
Subscriber Only
Technology
Pursuits

Brazil Families Richer Than Batista With Soaps and Cement

For decades, the Marinho and Moraes families have shaped Brazil’s culture and industry, quietly building up fortunes that exceed that of Eike Batista, the country’s headline-grabbing richest man.

Brothers Roberto Irineu, Joao Roberto and Jose Roberto Marinho control closely held Organizacoes Globo, Latin America’s largest media group, whose popular soap operas and nightly newscast help them control about half of Brazil’s television market. All together, the family commands a fortune of $20 billion, according to the Bloomberg Billionaires Index.