The Spiral of Certitude founder Nate Silver Photograph by Beth Rooney/The New York Times via Redux

The tendency of the one to speak up and the other to be silent starts off a spiraling process which increasingly establishes one opinion as the dominant one. Over time, these changing perceptions establish one opinion as predominant one and they change from the liquid state to a solid norm.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.