Windows Phone 8 Is ‘Reinvented Around You.’ Is That Good Enough?

Steve Ballmer, Microsoft CEO, at an event to unveil Windows Phone 8 software in San Francisco, on Oct. 29, 2012. Photograph by Tony Avelar/Bloomberg

Microsoft officially introduced Windows Phone 8 on Monday in hopes of reviving its mobile software platform, which hasn’t made an impact with many consumers in years. Suggesting that “people are at the center of the experience,” the phones with Microsoft’s new operating system suggest you won’t see one great phone for everyone. Instead, the company says, you get a phone made for you.

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