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Social-Site Users Flock to Facebook, Twitter to Track Sandy

Facebook Inc. and Twitter Inc. became conduits of information for people seeking help or solace as superstorm Sandy ravaged the U.S. East Coast, reinforcing social media’s importance in connecting people during a crisis.

On Facebook’s Talk Meter, which measures conversations on specific subjects, Sandy was the second-most popular U.S. topic for 2012, with only the Super Bowl driving more activity, according to the owner of the world’s largest social network. Some of the most-shared terms early today on Facebook were “we are OK,” “power” and “damage,” the company said.