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Brad Pitt. Chanel Ad. Bigger Holiday Sales. Inevitable: Retail

A Chanel No. 5 ad featuring a scruffy Brad Pitt riffing on the meaning of timelessness has divided the globe. Is it simply pretentious? Or is it a bold departure for the French luxury-goods maker?

Industry consultants are all over the map. Most agree on one point, though: boosting awareness of the women’s fragrance - - especially among guys with an appreciation for Pitt’s fiancee, Angelina Jolie -- probably will spur holiday sales of Chanel SAS’s best-known product.