What Is the Deal With Yves Saint Laurent's Logo?

Yves Saint Laurent headquarters in Paris Photograph by David Brabyn

This week, thousands of shoppers braved rain and crowds for the annual Yves Saint Laurent sample sale, which ran in New York from Oct. 23 to Oct. 25. Unlike in years past, this crowd was extra-jittery. Since new creative director Hedi Slimane relabeled the brand “Saint Laurent Paris,” many of the fashion faithful have been worried that the company’s classic “YSL” logo will be replaced. So shoppers are racing to snatch it up while they can.

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