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Apple, FedEx, Toyota Lead in 'Perceived' Sustainability

Perception doesn't always equal reality. Especially when it comes to sustainability. 

Companies best known for sustainability -- Apple Inc., FedEx Corp., Toyota Motor Corp. -- aren't the ones leading their peers on real, company-wide gauges of sustainability performance. That’s one conclusion reached in a new report published last week by Brandlogic and CRD Analytics that compares how 100 top companies perform, and are perceived to perform, on sustainability.