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De Beers Optimistic About Diamond Demand During Holiday Season

De Beers, the world’s biggest diamond producer by value, said it is positive about demand for the gems ahead of the key holiday sales period.

“We’re cautiously optimistic about it based on the feedback we’ve had,” Stephen Lussier, executive director at the unit of London-based Anglo American Plc, said in a phone interview today. “It’s not going to a booming year like we saw in 2010 and 2011, but it does look to be decent given the environment we’re in.”