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Beats’ New Headphones Are for the Corner Office

Beats??? New Headphones Are for the Corner Office
Courtesy Beats Electronics

Beats Electronics, the Santa Monica (Calif.) audio company founded by Dr. Dre and Jimmy Iovine, is known for their stylish and colorful ear candy for young and hip, urban music junkies. Today, however, the company launched a product aimed at another demographic. Called Beats Executive, the new $299 headphones are for the frequent-flying, suit-wearing crowd.

Asked to describe his target buyers, Beats President and Chief Operating Officer Luke Wood says, “Maybe I want to be not quite as loud on the plane in terms of something that goes with my fashion sensibility, and want something that goes a little better with my Brooks Brothers suit.”