The Gatorade Brand Enforcers of the MLB Post-SeasonPaul Lukas
During the London Olympics, media outlets frequently referred to the “brand police”, a roving crew of eagle-eyed employees whose job was to make sure that only the logos of approved Olympic sponsors got anywhere near the TV cameras. Judging from the first week or so of the Major League Baseball playoffs, it appears that there is now a specialized subset of the brand police: the Gatorade SWAT Team.
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