Surprise! There May Be a Business in Google Apps

Google Executive Chairman Eric Schmidt introduces three new smartphones under Motorola's Razr brand that became available for Verizon customers in September Photograph by Spencer Platt/Getty Images

There’s no doubt Google Apps has traction. Lots of startups and even larger companies are aboard. What’s in question is how many of those people are paying for the Google Apps for Business version (as opposed to the freebie) and whether there’s enough action there to support third-party service providers that resell and integrate those apps with outside applications.

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